Stop Losing Conversions to Social Media In-App Browsers
When visitors click your Meta Ad links they're stuck in a broken mini-browser — and they leave without converting. Flare redirects visitors to their real browser — saving your checkout, pixels, and tracking automatically.
You're leaking conversions every time someone clicks your ad
~45% of clicks from social traffic never convert due to in-app browsers
Most people who click your ads never complete the action you paid for. Not because they changed their mind — but because the browser that Instagram and Facebook force them into is too broken to convert from.
Think about it: when did you last fill out a form or complete a purchase without leaving the app first?
So, what exactly is an In-App Browser?
This is what your visitor sees when they click your ad — trapped inside Instagram's browser, not Chrome or Safari.
When someone clicks your Instagram or Facebook ad, the link doesn't open in Chrome or Safari. It opens inside Instagram's own built-in browser — one that looks normal but behaves very differently.
This browser blocks cookies, breaks autofill, disrupts form submissions, and fires your pixels incorrectly. Your visitor is trying to take action — the browser just won't let them complete it.
Every ad click that lands in an in-app browser is a conversion waiting to fail. And you're paying for every single one of those clicks.
Side by side, the difference is brutal!
| Feature | In-App Browser | Normal Browser |
|---|---|---|
| Visitors can browse multiple pages at once | ||
| Form & payment details autofill | ||
| Visitors can return to convert later | ||
| Cookies saved for ad retargeting | ||
| Re-engage visitors with notifications | ||
| Meta Pixel & GA fire correctly | ||
| Social traffic visible to Google |
So, how do we fix this?
By redirecting visitors from in-app browsers to their real browser — Chrome — means your page loads correctly, your pixels fire accurately, and your ad spend finally converts the way it should
Flare in numbers
Real results from real merchants. Every redirect is a shopper who made it to checkout.
1M+ Redirects processed
$250k+ Revenue recovered
21 Countries reached
How Bummer improved their visitor experience in 20 seconds
Bummer — one of India's fastest growing D2C brands and a Shark Tank India feature — was losing a significant chunk of their social ad traffic to broken in-app browser sessions.
After installing Flare, their visitors started reaching checkout in a real browser instead of getting stuck in Instagram's broken in-app browser — turning lost clicks into completed conversions.
Don't take our word for it
“Flare is having 100% uptime. It was easy plug and play and all the links got the redirection on them automatically without any extra setup. Very happy with how it has helped us with customer retention and sales.”
Nandini Founder · Beku House
Frequently Asked Questions
What is an in-app browser and why is it a problem?
How does Flare work?
Does Flare work on both iOS and Android?
Will the redirect affect my page speed or visitor experience?
What platforms does Flare support?
Will Flare improve my Meta Pixel and Google Analytics tracking?
Is there a free trial?
Can I cancel my plan anytime?
Stop losing conversions to broken browsers
Join businesses already recovering lost conversions with Flare.